HLBS

Digital Advantage in the Agricultural Sector

HLBS is the professional and trade association for German agriculture, offering its members access to seminars, publications, and expert databases. Our team supported HLBS in repositioning its brand, website, and internal processes. Through a sharpened brand identity, a modern website relaunch, and the integration of core SaaS systems, a digital ecosystem was created that simplifies workflows, makes offerings more accessible, and visibly positions the association for the future.

Problem

HLBS faced the challenge of modernizing its brand identity and digital infrastructure. The goal was to meet the changing expectations of members and industry partners, streamline internal processes, and make digital offerings more accessible, intuitive, and future-proof.

Solution

LAUDO supported HLBS through a comprehensive digital transformation — from modernizing the brand to the technical integration of core systems. The result is a new digital ecosystem that allows more than 2,000 association members to manage their memberships, order publishing products, and book seminars. Through a central CRM, automated workflows, and a clear design system, processes were streamlined, user groups are guided intuitively, and a premium digital user experience was created.

Working with the team at LAUDO was professional and solution-oriented from the very beginning. They responded quickly and flexibly to our complex requirements in the association sector. You can tell that true experts are at work here, who are not only technically proficient but also take the time to understand our business processes.

Peter Meinhardt Geschäftsführung, HLBS

Thank You

We send a huge thank you to the immowelt team, especially Julia, Antonia, and Yasemin, who placed an immense amount of trust in us and together laid a strong foundation for their future growth. We look forward to many more exciting projects together!