X-Press

X-Press is a state-of-the-art print shop, handling everything from large-scale offset runs to complex custom productions. Precise. Reliable. Powerful. Yet, their previous web presence failed to reflect any of this.

Visually and technically outdated, lacking clear user guidance and a scalable structure for growing content, the company’s innovative strength remained invisible. Different target audiences were not addressed effectively, and services were not communicated clearly enough. Above all, they lacked a visual system to bundle the diversity of their offerings and position X-Press as a distinct brand in the market.

The challenge: How do you translate decades of printing expertise into a contemporary digital identity without losing its core craftsmanship?

During the relaunch, we developed a platform that creates clarity — in structure, design, and brand impact. The goal was a brand presence that offers orientation, makes services easy to understand, and brings out the unique personality of X-Press.

The visual foundation is built on a bold color concept utilizing the four primary CMYK colors. Cyan, magenta, yellow, and black firmly anchor the brand in the print industry, deployed boldly, used as a guiding system, and applied to structure complex content. This is complemented by a concise design language and a modular icon system that visually translates printing types, services, and offerings. The imagery is direct, confident, intentionally unconventional, and conveys the vibrant character of the company.

The result: a flexible, scalable design system with modular content building blocks that grows with the company, addresses new target audiences, and positions X-Press as a modern, approachable, and high-performing partner in the printing industry.

Thanks to Armin, Gregor, and Feyyaz, as well as the entire X-Press team, for their trust, their openness throughout the process, and our shared ambition to rethink tradition and bring it visibly into the future.