WWF Germany

From Spain, Paraguay, Mexico or South Africa: Food in the supermarket from our own region is rare. This is happening despite the fact that factors such as production standards or transport routes cause major problems for the climate, which usually remain hidden from consumers in the supermarket. To promote sustainable food purchasing decisions,the team of WWF Germany is developing the sustainability label "Impacts of Food". Over several months of close collaboration and a number of brand workshops, an authentic design and color language was created that impresses with its reduction of complexity.

For Food Impacts, we also developed a customized solution for the automated creation of product images using generative AI. Our team first designed and optimized the appropriate prompt to achieve consistent, high-quality results. We then automated the entire image generation process via API integration. In addition, we developed a custom editor interface that allows the Food Impacts team to flexibly customize images and regenerate them in seconds as needed.

The project demonstrates how we combine generative AI and customized software development to take digital content production to a new level. Whether images, logos, typography, infographics, or the website's UX/UI: the organic look of the new website runs like a common thread through the touchpoints of the newly created brand. Sustainable web design - made easy.