Corporate identity agency offering personalized consulting
Corporate identity consulting for your uniqueness and success.
It is crucial to stand out from the crowd and establish a clear identity. Your corporate identity is not only the face of your company, but also the key to customer loyalty, employee motivation and long-term success.
100+ companies trust us. From start-ups to corporate groups.
What does corporate identity mean?
What is a corporate identity?
It represents the entire self-image of a company. This identity extends to visual elements such as logos and designs - but goes far beyond that.
Your uniqueness
Corporate identity helps to communicate the uniqueness of a company - through visual elements, clear messages and a uniform corporate culture.
The importance for brand perception
A well-conceived and coherent brand identity strengthens trust in the brand, promotes employee identification with the company and contributes to the formation of positive impressions.
The corporate identity is not a static concept
The active maintenance and regular review of the brand identity ensures that it always reflects the current direction and vision of the company.
Corporate identities, that win awards
Our web design agency offers professional branding and customized corporate identities. With our focus on first-class prototyping & design, we help you optimize your online presence and build a positive image. Our customers are like their identity: demanding.
Corporate Identity Agency Berlin
Discuss your next corporate identity project with us
We will advise you without obligation. Get to know our team of experts and discuss your current challenges with us.
What is part of corporate identity?
The corporate identity represents the heart and soul of a company, its values, its culture and the impression it leaves on the world. The following aspects play a particularly important role in CI marketing: corporate design, corporate culture, corporate behavior, brand positioning and brand experience.
Shaping the brand identity
What is a corporate design?
Corporate design includes the visual elements that represent the company, such as the logo, the color palette, the fonts and the general design of communication materials. The consistency in these visual elements not only creates recognition, but also shapes the aesthetic face of the company.
Successful CI marketing
Why do you need a corporate design?
A well thought-out corporate design not only conveys professionalism, but also the values and personality of a brand. In a competitive business world, a strong corporate design serves as an instrument of differentiation. The corporate design becomes a strategic element in the competitive environment!
Common values and standards
What does Corporate Culture mean?
The corporate culture encompasses the values, norms and behaviors that exist within the organization. These form the social fabric that connects employees and shapes a company's self-image. The focus is on ensuring that the corporate culture creates a common understanding of how things should be done.
Attractiveness as an employer
Why do you need a corporate culture?
A positive corporate culture makes your company attractive to potential employees. At a time when corporate culture is playing an increasingly important role in job selection, a strong corporate culture can help attract and retain talented professionals.
Key elements of the corporate identity
From design to brand experience: to be successful with your company, it is important to understand the individual components of corporate identity.
Ethics and integrity
What is corporate behaviour?
Corporate Behaviour refers to the actions, decisions and behaviours that are manifest within the organization. It shapes how the company interacts, both internally and externally. Corporate behavior is also closely linked to a company's ethical standards and integrity.
Building trust & reputation
Why do you need a defined corporate behaviour?
The company's behavior towards customers has a direct impact on the company's success. A customer-oriented corporate behavior that shows respect and commitment promotes customer loyalty and contributes to positive business results.
Positioning the brand
The art of strategic placement
The definition of unique selling points and the clear communication of why the company is unique contribute to the creation of a strong corporate identity. These are unique characteristics or advantages that distinguish the company from others and are anchored in the minds of customers. Our agency is happy to help you with this!
In 2024 and 2025, we worked with LAUDO to revamp our institute's logo and color scheme, and we also relaunched our website with the agency's help. Everything now has a fresher, more modern look. We would like to extend our special thanks to Anna, Camille, and Sascha for their excellent collaboration and, above all, for their patience with us. Communication was always quick, flexible, and extremely friendly.
Ute Hoffmann
Scientific Coordinator, DRFZ
Create positive experiences
What use do brand promises and brand experiences have?
If a company delivers what it promises, this will lead to long-term customer loyalty. Customers who have a positive experience are more likely to remain loyal to the brand. Recommendations from satisfied customers are invaluable for the success of a brand. The brand experience is becoming a central element for sustainable customer relationships.
Living the brand
What are brand promises and brand experiences?
A brand experience refers to the overall experiences and interactions that a consumer has with a brand. It encompasses all contact points, be it through products, services, advertising, online presence, customer service or physical locations.
Clear advantage
Strong brand positioning = strong brand
Strong brand positioning is a key competitive advantage. It helps to attract customers who appreciate the brand's values and characteristics. This not only facilitates customer acquisition, but also strengthens long-term loyalty to the brand.
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Clients who value collaboration at eye level
Corporate identity: Strategic corporate management
Corporate identity is a key concept in strategic corporate management and has a significant influence on the perception and positioning of a company in the public eye.
It comprises all the visual, verbal and symbolic elements that define the corporate identity and convey it to the outside world. The successful design and implementation of the brand identity is of decisive importance for long-term success and sustainable customer loyalty.
Adaptability is important
A well thought-out corporate identity offers flexibility for adapting to changing market conditions and customer needs. The core identity of the company is retained, while adjustments can be made to remain relevant and up-to-date.
Efficient communication
In addition, the corporate identity strategy facilitates coherent and effective external and internal communication by defining design guidelines, language style and other communication parameters.
Positive corporate culture
The corporate identity strategy helps to promote a positive corporate culture by communicating clear values, visions and goals. This in turn can strengthen employee motivation and loyalty.
Credibility & trust
The brand identity also serves to build trust and credibility with customers, business partners and other stakeholders. A professional and well thought-out appearance conveys seriousness and quality.
Partnerships & joint ventures
Partnerships and joint ventures are of strategic importance, and corporate identity plays a key role in this. When forming such collaborations, it is crucial to emphasize the shared values and goals of the companies involved.
The corporate identity serves as a link to create a coherent identity for the joint company. A uniform presentation not only emphasizes the individual strengths of the partner companies, but also promotes harmonious cooperation.
This helps to create trust, communicate a clear shared vision and facilitate the integration of the partners into the overall picture of the joint venture. A well-coordinated brand identity in partnerships and joint ventures strengthens cooperation and enables the effective implementation of common strategic goals.
International brand management
International brand management represents a special challenge that is closely linked to corporate identity. In globally active companies, the consistent presentation of brand identity across different countries and cultures plays a central role. The brand identity must be designed in such a way that it conveys a uniform image of the company worldwide while taking local characteristics into account.
This often requires adjustments in terms of cultural differences, linguistic nuances and regional preferences. Successful international brand management ensures that the brand is perceived positively in different markets and conveys a consistent message that reflects the company's global values and goals.
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