Corporate Identity Agency
Corporate Identity Consulting. For your uniqueness and success.
It is crucial to stand out from the crowd and establish a clear identity. Your corporate identity is not only the face of your company, but also the key to customer loyalty, employee motivation, and long-term success.
What is part of a Corporate Identity?
Corporate identity encompasses the values, culture, and impression a company projects both internally and externally. A corporate identity agency uses these elements to develop a consistent overall image consisting of corporate design, behavior, brand positioning, and brand experience.
Corporate Identity
What defines a Corporate Identity
Corporate identity describes a company’s self-image and goes far beyond a logo, colors, or design. It combines visual elements, clear messaging, core values, and corporate culture into a cohesive picture that showcases what a company stands for and what makes it unique.
Brand Perception
Identity that builds trust
A strong corporate identity shapes how a brand is perceived. It strengthens trust, provides orientation, and helps employees identify more deeply with the company. To remain effective, it should be reviewed regularly and adapted to the company’s current direction, vision, and growth.
Shaping brand identity
What is Corporate Design?
Corporate design encompasses the visual elements that represent a company, such as the logo, color palette, typography, and overall design of communication materials. Consistency in these visual elements not only creates recognition, but also shapes the aesthetic face of the company.
Expertise as a corporate identity agency
Our corporate identity services
Strategy that establishes the right foundation for your corporate identity
A strong corporate identity does not start with colors or logos, but with the question of what your brand stands for and how it should be perceived. We jointly define fundamentals, values, target audiences, and differentiators to create an identity that not only appears consistent, but also clearly supports your brand in terms of content.
Positioning that makes your brand clearer and more relevant
So that a corporate identity does not remain interchangeable, it needs clear positioning. We work out what makes your company special, how you set yourself apart in the market, and which messages are truly relevant to your target audiences. This creates an identity that provides orientation and builds recognition.
Visual identity that makes brand attitude visible
Visual identity translates strategy and positioning into a consistent appearance. We develop design principles, color worlds, typography, imagery, and design elements that shape your brand and give it a distinct character. This turns clarity of content into a visible brand presence with high recognition value.
Applications that bring corporate identity to life in everyday business
A corporate identity must not only work in theory, but in application. That is why we transfer the identity to central touchpoints such as presentations, brochures, social media, websites, corporate stationery, or internal communication. The result is an appearance that not only looks good, but functions consistently in everyday use.
Digital presence that consistently translates your corporate identity online
The digital space in particular is where a corporate identity truly proves itself. We ensure that your brand remains clearly recognizable on websites, landing pages, and digital applications, maintaining a cohesive look and feel both aesthetically and conceptually. This creates a digital presence that conveys professionalism and unites your brand across all channels.
Evolution that keeps your identity fit for the future in the long term
A strong corporate identity is not a one-time project. A company’s values, strategy, and visual language evolve, just like markets and target audiences. To ensure your identity remains consistent while remaining flexible to change, we create a resilient foundation and support you continuously. Beyond implementation, we assist companies with refining brand values, evolving design systems, adapting tone of voice and messaging, and expanding into new touchpoints.
Strategy
Strategy that establishes the right foundation for your corporate identity
A strong corporate identity does not start with colors or logos, but with the question of what your brand stands for and how it should be perceived. We jointly define fundamentals, values, target audiences, and differentiators to create an identity that not only appears consistent, but also clearly supports your brand in terms of content.
Positioning
Positioning that makes your brand clearer and more relevant
So that a corporate identity does not remain interchangeable, it needs clear positioning. We work out what makes your company special, how you set yourself apart in the market, and which messages are truly relevant to your target audiences. This creates an identity that provides orientation and builds recognition.
Visual Identity
Visual identity that makes brand attitude visible
Visual identity translates strategy and positioning into a consistent appearance. We develop design principles, color worlds, typography, imagery, and design elements that shape your brand and give it a distinct character. This turns clarity of content into a visible brand presence with high recognition value.
Applications
Applications that bring corporate identity to life in everyday business
A corporate identity must not only work in theory, but in application. That is why we transfer the identity to central touchpoints such as presentations, brochures, social media, websites, corporate stationery, or internal communication. The result is an appearance that not only looks good, but functions consistently in everyday use.
Digital Presence
Digital presence that consistently translates your corporate identity online
The digital space in particular is where a corporate identity truly proves itself. We ensure that your brand remains clearly recognizable on websites, landing pages, and digital applications, maintaining a cohesive look and feel both aesthetically and conceptually. This creates a digital presence that conveys professionalism and unites your brand across all channels.
Evolution
Evolution that keeps your identity fit for the future in the long term
A strong corporate identity is not a one-time project. A company’s values, strategy, and visual language evolve, just like markets and target audiences. To ensure your identity remains consistent while remaining flexible to change, we create a resilient foundation and support you continuously. Beyond implementation, we assist companies with refining brand values, evolving design systems, adapting tone of voice and messaging, and expanding into new touchpoints.
We sharpen your corporate identity so that values, culture, and communication come together clearly.
This creates a corporate identity that provides direction, builds trust, and can be experienced consistently both internally and externally.
Successful CI Marketing
Corporate Design as a strategic differentiator
A well-thought-out corporate design conveys not only professionalism, but also the values and personality of a brand. In a competitive business world, a strong corporate design serves as a tool for differentiation. Corporate design becomes a strategic element in the competitive environment!
Shared values and norms
What does corporate culture mean?
It encompasses the values, norms, and behaviors that exist within an organization. These form the social fabric that connects employees and shapes a company’s self-image. The focus is on corporate culture creating a shared understanding of how things should be done.
We redesigned our logo and institute’s color scheme with LAUDO in 2024 and 2025, and also carried out the relaunch of our website with the agency. Everything is now fresher and more modern. We would like to especially thank Anna, Camille, and Sascha for the great cooperation and above all for their patience with us. The communication was fast, flexible, and extremely friendly at all times.
Employer Attractiveness:
Why do you need a corporate culture?
It encompasses the values, norms, and behaviors that exist within an organization. These form the social fabric that connects employees and shapes a company’s self-image. The focus is on ensuring that corporate culture creates a shared understanding of how things should be done.
Ethics and Integrity
What does corporate behavior mean?
Corporate behavior refers to the actions, decisions, and behaviors that are manifested within the organization. It shapes how the company interacts, both internally and externally. Furthermore, corporate behavior is closely linked to a company’s ethical standards and integrity.
Building Trust & Reputation
Why is a defined corporate behavior necessary?
A company’s behavior toward its customers has a direct impact on its business success. Customer-oriented corporate behavior that demonstrates respect and commitment fosters customer loyalty and contributes to positive business results.
Viivi24: How a corporate identity gives a startup a distinctive personality right from the start
Viivi24 demonstrates how a strong corporate identity provides a startup with guidance and a distinct personality. The brand presence appeals to young families, builds trust, and won the German Design Award in 2024.
Viivi24 was born from the idea of two brothers from Berlin to disrupt the commission-driven real estate market and make it easier for young families to own a home. To achieve this, the startup needed not just a digital product, but an identity that inspires immediate trust. From the name Viivi, derived from the Latin “vivere” meaning life, we developed a distinctive corporate identity. The logo with its three striking dots represents parents and child, community, and home. Organic shapes, fresh colors, and striking typography translate this idea into a clear, youthful, and tech-savvy brand world. The website forms the central hub of the digital ecosystem and is complemented by an integrated web app for buying and selling real estate.
Award-Winning Corporate Identities
Our web design agency offers professional branding and bespoke corporate identities. Through robust prototyping and design, we create brand presences that look professional, build trust, and can be continuously evolved over the long term.
Positioning the brand
The art of strategic placement
Defining unique selling propositions and clearly communicating why the company is unique contributes to building a strong corporate identity. These are distinctive features or benefits that set the company apart from others and anchor it in the minds of customers. Our agency will be delighted to help you with this!
Creating positive experiences
What is the use of brand promises and brand experiences?
When a company delivers on its promises, it leads to long-term customer loyalty. Customers who have positive experiences are more likely to stay loyal to the brand. Recommendations from satisfied customers are invaluable for the success of a brand. The brand experience becomes a central element for sustainable customer relationships.
Living the brand
What are brand promise and brand experience?
A brand experience (also referred to as brand experience) refers to the totality of experiences and interactions a consumer has with a brand. It encompasses all touchpoints, whether through products, services, advertising, online presence, customer service, or physical locations.
Clearly at an advantage
Strong brand positioning = Strong brand
A strong brand positioning is an essential competitive advantage. It helps attract customers who appreciate the brand’s values and attributes. This not only facilitates customer acquisition but also strengthens long-term brand loyalty.
Corporate Identity connects strategy, design, and brand impact
Together, we create an identity that clearly translates your brand to the outside world and makes it consistently tangible in everyday life
Our Industry Expertise
We support companies with big ambitions. From launch to scaling.
E-Commerce
Energy
Healthcare
Lifestyle
Start-up & Tech
Associations & Public Sector
Industry
Professional Services
Everything you need to know about corporate identity
The most important questions and answers at a glance.
How do you know when your corporate identity is no longer clear enough?
If employees, clients, or applicants perceive a company differently, a shared vision is often lacking. An unclear corporate identity manifests itself, for example, in inconsistent communication, a contradictory external image, or a lack of direction within the team.
How does corporate identity help create a shared understanding internally?
Corporate identity makes it visible what a company stands for and how it wants to present itself. It gives teams a common foundation for communication, decision-making, and behavior, ensuring that the brand not only resonates externally but is also embraced internally.
How much does a corporate identity project cost at LAUDO?
The costs depend on how clear the existing identity already is and which components need to be sharpened. Depending on whether positioning, values, language, design, or guidelines are involved, the scope varies. Following an initial conversation, we can provide a realistic estimate of the effort required.
What is the difference between corporate identity and corporate design?
Corporate identity describes a brand’s self-image—its values, attitude, and strategic direction. Corporate design is the visual part of this, translating that identity into a logo, colors, typography, and other design elements. The identity sets the direction; the design makes it visible.
How does corporate identity support sales?
A clear corporate identity helps communicate offerings more clearly and credibly. It ensures that your company appears consistent across your website, presentations, discussions, and materials, building trust throughout the decision-making process.
Where does LAUDO make a difference in corporate identity projects?
LAUDO combines strategic brand work, corporate design, and digital implementation into a seamless process. This avoids isolated design work and instead creates a corporate identity that provides internal guidance, appears consistent externally, and can be developed further over the long term.
Our Craft
Corporate Design Agency Berlin
Brand Identity & Strategy
UX / Web Design Agency Berlin
Digital Ecosystem
B2B / B2C Web Design Berlin
Industries & Client Types
Online Marketing Agency Berlin
SEO & Marketing
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