Brand building workshop
A brand design workshop gives your brand a unique identity.
Authentic, appealing and consistent: develop a clear identity and strong presence for your brand with our branding workshop. Because a professional brand strategy and brand positioning pays off in the long term.
100+ companies trust us. From start-ups to corporate groups.
Exactly what you need: LAUDO brand workshops in Kreuzberg
Strategy vs reality
We are the partner that guides you through the phases of brand strategy and visual identity. At LAUDO, we take a co-creation approach with our team and yours, developing strategies in a few workshops and transforming them into reality, followed by design phases.
Your position in the market - perfectly defined
Together, we analyze your market and the competitive landscape to find the exact place that your brand should occupy and dominate. We also develop well-founded target group profiles that reveal real needs, motivations and pain points - for accurate communication.
Clear brand architecture
By formulating a strong, differentiating value proposition, we create a system that makes connections understandable and strengthens your brand management. We identify your brand archetype and develop a language and attitude that reaches your target group emotionally.
Brand identity & design
If there are disagreements about the brand identity within your company, our branding workshops help to create a common understanding and a shared vision. We have the tools to bring two worlds together: strategically deriving a clear brand identity and holistically living the brand within the company.
And only then: development of a concise logo, a strong visual system and a flexible design kit. Perfect for web, app and all communication channels.
Brand building workshops that make a difference
Our branding workshops offer professional strategies and customized branding solutions. With our focus on first-class prototyping & design, we help you optimize your online presence and build a positive image. Our customers are like their brand: extremely demanding.
Branding Workshops Berlin
Discuss all questions about the brand positioning workshop with us
We will advise you without obligation. Get to know our team of experts and discuss your current challenges with us.
Do you know the goals of your company? After the fire building workshop in any case!
Every successful brand starts with a clear objective. In our branding workshops, we recognize your various challenges: Web design, SEO, Google ranking, CRM, user experience, functionality or image. We identify the individual project goals and bring your brand to success step by step.
Brand Identity
Unique corporate design
Branding workshops ensure that the identity of your brand is not lost in day-to-day business. Our team creates strong brands - because brands with high recognizability and a unique profile are able to create an emotional bond with customers. This in turn leads to greater customer retention and loyalty.
Brand strategy
Rebranding & Strategic realignment
LAUDO's expertise ensures that your brand can keep pace with changes in corporate strategy. In the strategic rebranding process, we work out a new direction for your brand. Our branding workshops support you in developing your brand. If your company is currently launching a new brand or entering a new market, we will work with you to develop a suitable brand strategy.
Target audience & Brand Building
Strengthening customer loyalty
After professional brand building, your customers will develop a stronger emotional bond with your brand. Use the brand workshop to revise the values and messages of your brand with regard to the target group.
Working with LAUDO was first class. If you are looking for smooth project coordination, perfect strategic advice for a brand launch, and high-quality website implementation, LAUDO is the obvious choice. We look forward to reaching the next milestones with you!
Norbert Borchert
Operations Management, Gerüstbau Tisch
Creating brands - with relevance & benefit
Freedom in the pricing structure
Strong brands with recognition value have the opportunity to charge higher prices for their products and services. Because strong brands activate positive memories for customers. As a result, consumers trust them more and are willing to pay more for the quality, experience and values of the brand than for competing products.
When branding workshops pay off
Competitive advantages and differentiation
Last but not least, carefully conducted brand workshops enable your brand to differentiate itself better from the competition. By standing for specific values, quality and positive experiences, your brand is unique for customers and makes the purchase decision easier. The emotional bond is created through clear brand values, storytelling & visual identity.
Establishing brands with a clear focus
Trust and credibility
Our brand workshops support you in building an established brand. Our design agency LAUDO creates an authentic profile for your brand that generates trust and credibility among your customers. Authenticity is crucial to gaining people's trust.
Is your brand not growing in proportion to your company?
In day-to-day business, the brand strategy often does not grow as quickly as the company itself. This can make the brand stand out less from the competition, reduce customer loyalty and lower the brand value. But there is another way: by constantly working on the brand and reacting to new developments. Continuous brand building helps to create a clear vision and supports the long-term success of your company.
Brand building: entering new markets
Brand expansion and extension
Once your brand positioning has been established, you have the opportunity to expand your presence to other products or services, as customers are more willing to try new products from an established and trusted brand than products from a stranger.
Brand workshops as a catch basin
Reputation and crisis management
Even if careful brand building brings all kinds of benefits for your brand, it cannot prevent crises. However, strong brands are often better able to cope with crises due to their stable reputation. A good brand reputation and emotional connection help to better withstand negative events.
The value of a memorable brand identity
Strong brand presence and consistent communication
The brand building workshop develops a consistent brand message that can be used in external communication. From logo to color scheme, slogans to semantics: consistent communication increases the recognition value of your brand and inspires trust among customers.
Thinking ahead: the brand positioning of tomorrow
Long-term increase in value
Resilient brands help to increase the long-term value of a company. In order to achieve a long-term increase in value, our workshop leaders take a detailed look at the brand's profile and its vision for the future in the brand workshops.
Advantages of cooperative branding workshops
Collaboration in the brand workshop
Our brand training courses, which involve various departments and members of your company, promote an understanding of the brand and values in your company. It also enables a holistic approach that takes different perspectives into account. Cooperative brand workshops not only paint a clear picture of your brand, but also promote the exchange of ideas.
The other form of talent attraction
Attracting employees and cooperations
Do you want to attract talented employees? Here too, the brand workshops run by our experienced brand and design agency pay off in the long term: Companies with an expressive brand identity are often more attractive to talent, potential business partners and collaborations.
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Clients who value collaboration at eye level
Market analysis
In the LAUDO branding workshop, your existing brand values, goals, target groups and competitive landscape are analyzed first. Together, we can develop an understanding of where your brand stands in the competitive landscape and how it can stand out from the competition.
SWOT analysis
The acronym "SWOT" stands for Strengths, Weaknesses, Opportunities and Threats. By analyzing strengths, weaknesses, opportunities and threats, a clear picture of the internal and external factors that influence your brand can be obtained. This knowledge is essential for professional brand building.
persona development
It is essential to include the wishes and needs of your customers in the brand workshop in order to adapt your brand strategy to your target group. By creating personas, typical representatives of your target group are defined. LAUDO's brand workshops help you to better understand who your customers are, what they want and how the brand can best appeal to them.
Visual identity
Discussions about colors, logos, fonts and visual elements are crucial to shaping the brand's appearance. Our designers use various creative exercises (e.g. mood boards, visual collages, brainstorming or design thinking methods) to visualize their ideas and give your brand a unique profile. Recognition value and consistency in public appearance are the be-all and end-all of visual brand design.
Shaping international presence
In the brand workshop, it is crucial to define core values and a clear message that your brand wants to convey. After all, your customers should be able to identify with the brand and trust it. LAUDO works out your company's values and brand message in the branding workshop through discussions and exercises. They form the basis for consistent, authentic external communication.
Storytelling
Developing a brand story or a narrative identity for your brand goes one step further. In the brand workshop, our web design agency develops storytelling that reflects the values and purpose of your brand. This can be a powerful way to build customer loyalty and gives the brand identity even more personality.
Brand Positioning
Discussions about how your brand can position itself in comparison to competitors in order to be unique and relevant to the target group are essential in brand building. Brand positioning should make your brand memorable to consumers and clearly differentiate it from other brands. Our workshop team adapts the profile of your brand accordingly and works with you to develop a suitable communication strategy.
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