The SEVEN PRINCIPLES GROUP (7P Group) is a European partner for highly critical IT infrastructures, systems, and applications in regulated industries — with a clear sense of responsibility where downtime is not an option. For 7P Group, we transformed three isolated websites into one strong, consistent umbrella brand. Strategically realigned, visually sharpened, and technically consolidated into a single platform that makes clear what 7P Group stands for: expertise in mission-critical IT systems — and the ambition to lead in this
Problem
7P Group is part of Germany’s digital backbone infrastructure. Nearly 400 highly specialized experts work on mission-critical IT infrastructures, systems, and applications — across telecommunications, financial services, public administration, and other critical infrastructure sectors. Yet none of this was visible.
Instead: three domains, separate brands, parallel communication channels. No clear umbrella logic. No unified presence. And visually, exactly where many IT companies position themselves: grey color schemes, abstract network graphics, interchangeable stock imagery, generic promises.
In a market defined by technical complexity, what truly sets 7P Group apart got lost: relevance, conviction, and the ambition to lead. The central question therefore became: how do you make a company visible that operates within invisible but system-critical IT structures — without falling into the usual tech clichés? rutschen?
Solution
Together with the 7P Group, we refined the new umbrella strategy and consistently translated it into brand, design, and platform. Three websites were merged into one central address. Sub-brands have been reclassified. Content reprioritized. The architecture of the website has been completely redesigned.
Under the motto “Out of IT gray,” a partial rebranding with a clear stance was created: a unique visual world that presents critical infrastructure in an unusually aesthetic way. A design system that doesn't look like IT, but rather like responsibility, precision, and relevance. Minimalist. High-quality. Confident.
We also sharpened our tone: direct, focused, without buzzwords—but with substance. The new look was complemented by a PPT master for sales, an SEO-secure migration of existing domains, and the operation, maintenance, and further development of the platform.
Thank you
Thank you to the entire 7P Group team for their trust, their courage to take a clear stance, and their shared commitment to turning technical excellence into a visible brand.
