The SEVEN PRINCIPLES Group is a consulting group for digital transformation, mobility, and critical infrastructure in Europe. It works where failure is not an option. For 7P, we took three separate websites and turned them into one strong, consistent umbrella brand. Strategically realigned, visually sharpened, and technically merged into one platform that shows what 7P stands for: responsibility for critical systems. And the ambition to be a leader in this field.
Problem
The 7P Group is part of Germany's digital backbone infrastructure. 250 highly specialized consultants work on highly critical systems — in mobility, infrastructure, and critical infrastructure environments. But you couldn't see that.
Instead: three domains, separate brands, parallel communication channels. No clear umbrella logic. No common appearance. And visually exactly where many IT consultancies stand: gray color schemes, abstract network graphics, interchangeable stock images, generic promises.
In a market full of technical complexity, precisely what defines 7P was lost: relevance, attitude, and leadership. The central question was therefore: How do you make a company that works on invisible but systemically critical structures visible—without slipping into the usual IT clichés?
Solution
Together with 7P, we refined the new umbrella strategy—and consistently translated it into the brand, design, and platform. Three websites were merged into one central address. Sub-brands were reclassified. Content was reprioritized. The architecture of the website was completely redesigned.
Under the motto “Out of IT gray,” a partial rebranding with a clear stance was created: a unique visual world that presents critical infrastructure in an unusually aesthetic way. A design system that doesn't look like IT, but rather like responsibility, precision, and relevance. Minimalist. High-quality. Confident.
We also sharpened our tone: direct, focused, without buzzwords—but with substance. The new look was complemented by a PPT master for sales, an SEO-secure migration of existing domains, and the operation, maintenance, and further development of the platform.
Thank you
Thank you to the entire 7P Group team for their trust, their courage to take a clear stance, and their shared commitment to turning technical excellence into a visible brand.