Weichsel78

No idea is too big

Weichsel78 stands for woodworking with a history: since 1878, driven by the highest standards of quality, precision, and trust. The company collaborates with leading architectural firms on ambitious projects, combining traditional craftsmanship with modern execution strength. We developed a brand that makes precisely this philosophy visible: expertise, reliability, and genuine workshop culture. Transferred to a new website, a digital presence was created that showcases the portfolio, team, and workshop to the highest standard, demonstrating why Weichsel78 has stood for exclusive craftsmanship for generations.

Corporate Design Brand Design Webdesign

Problem

With the latest generational shift, Weichsel78 increasingly attracted international commissions ranging from Paris to Beijing and the USA. At the same time, project requirements became more demanding, teams grew larger, and the role of the Hamburg hidden champion became more visible. The brand needed to keep pace with this development and communicate the traditional company’s elevated standards more clearly to the outside world.

Samuel Weichsel Geschäftsführer, Weichsel78

Solution

LAUDO sharpened the brand identity around what has defined Weichsel78 to this day: creating millimeter-precise art for the world. The new claim reinforces this ambition and translates it into a concise visual system. Sharp edges and corners represent precision custom work and run consistently through the typography, color scheme, logo, and the website’s UX/UI.

Thank You

Without the endless trust of Samuel, Simon, and their team, we would not have made it this far: We want to say thank you for the tireless energy and perfectionism of Weichsel78. We also want to thank the Red Dot team for the Brand Design Award for our work.

WordPress CMS Brand Development Web Design Berlin Construction & Architecture Corporate Identity

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