WWF Germany

From Spain, Paraguay, Mexico or South Africa: Food in the supermarket from our own region is rare. This is happening despite the fact that factors such as production standards or transport routes cause major problems for the climate, which usually remain hidden from consumers in the supermarket.

To promote sustainable food purchasing decisions,the team of WWF Germany is developing the sustainability label "Impacts of Food". Over several months of close collaboration, an authentic language of form and color emerged that captivates thanks to the reduction of complexity. Whether it's the logo, typography, infographics or UX/UI of the website: The organic look speaks a common language throughout the touchpoints of the newly created brand.