Optiml develops AI-powered software for smarter investment decisions in the real estate sector. However, the old website failed to convey the technological depth and added value of the solution. We were given the opportunity to redesign the site—with clear user guidance, understandable communication, and a design that makes complex content easily accessible.
Problem
Optiml is a Swiss tech company that develops AI-powered software solutions for asset management in the real estate sector. The platform helps owners and investors make data-driven decisions, plan renovations efficiently, and meet regulatory requirements in the long term.
Optiml operates at the intersection of technology, sustainability, and real estate—a complex environment with diverse target groups. The old website was unable to reflect this complexity. The product was presented in an overly abstract manner, user guidance was unclear, and key added value was lost in the wealth of information. As a result, the brand failed to reach its true potential.
Solution
Together with Optiml, we have developed a website that makes complex content understandable and specifically addresses different target groups. Clear content, interactive elements, and precise user guidance ensure that visitors quickly understand what Optiml does—and what added value the platform offers them.
A flexible modular system allows content to be combined dynamically and new functions to be integrated easily. Motion design elements complement this, ensuring a lively, modern user experience: micro-interactions and subtle animations guide users intuitively through the content, clarify connections, and create a feeling of ease—even with complex topics.
The design combines technological precision with visual calm—an appearance that conveys competence, provides orientation, and positions Optiml as a leading player in the field of intelligent building strategies.
The partnership with LAUDO has fundamentally changed the development of our new website—our most important marketing asset. The end result speaks for itself: we have received so many compliments on our website, built trust, and improved the visibility of our company. The LAUDO team was exceptional, cooperative, and responsive. Everything you could wish for—comprehensive, on time, and with a smile.
Evan Petkov
CEO, Optiml
Thank you
We would like to express our sincere thanks to Evan, Jona, and Hellen for their trust, openness, and wonderful exchange—and to Veronica for the brilliant design that gives the project its visual strength. We are extremely proud to have created something together that is making an impact.
