Rensair

With rising demand, Rensair needed to scale its digital presence globally and rapidly. The existing setup was heavily B2B-oriented, the US and Europe were managed via separate websites, an E-Commerce interface for B2C customers was missing, and the expansion of new product lines with IoT connectivity had to be mapped digitally. At the same time, it was crucial to unify separately developed brand identities and create a clear, high-performance structure for various markets and countries.

LAUDO developed a scalable digital presence that seamlessly connects brand, technology, and E-Commerce. Shopify was integrated into WordPress to simplify product and accessory sales as well as global shipping, while Salesforce acts as the CRM to strengthen customer relationships and help increase the conversion rate to 15%. Regional websites are selectively supplied with content via WordPress multisites, countries are clearly defined, and users are automatically redirected to the appropriate website.

At the same time, the different brand identities for Europe and the USA were merged into a consistent global brand presence. Revised icons, refined typography, and a soft color palette between warmth and sterility create a visual language that combines trust, technology, and healthcare expertise. The result: an internationally scalable digital ecosystem with strong performance, a 100/100 Google Lighthouse score, and a brand presence that prepares Rensair for the global market.

A big thank you to the entire Rensair team for the great collaboration, open communication, and shared energy throughout this project. Special thanks to Christian for trusting us and our work — and for allowing us to accompany Rensair on this important step.