Overview
The DRFZ (German Rheumatism Research Centre) is one of the leading international institutes in the field of immunology, experimental rheumatology and rheumatism epidemiology. Since 2009, it has been an institute of the Leibniz Association in close co-operation with Charité-Universitätsmedizin Berlin.
The challenge? A leading research institute whose corporate identity lacked a contemporary presence in the digital age. Our goal: to create a memorable and unmistakable brand identity. The solution? The sections of the website and all communication materials were restructured. Subtle adjustments to the color palette give the brand the ideal shine. Complex scientific content is complemented by minimalist elements. A specially developed futuristic typography was integrated.
We can proudly say that we have worked our way down to the smallest cell to create the perfect corporate identity. This is how we present a new, radiant identity for the German Rheumatism Research Centre.
In 2024 and 2025, we worked with LAUDO to revamp our institute's logo and color scheme, and we also relaunched our website with the agency's help. Everything now has a fresher, more modern look. We would like to extend our special thanks to Anna, Camille, and Sascha for their excellent collaboration and, above all, for their patience with us. Communication was always quick, flexible, and extremely friendly.
Ute Hoffmann
Scientific Coordinator, DRFZ
Thank you
A huge thank you to Jacqueline and the entire DRFZ team - for your trust in our work, your help and, above all, for introducing us to your exciting and complex project. We look forward to continuing our collaboration!
