Overview
With the last change of generations, more and more international clients came: Paris, Beijing, USA. And with them, more and more crazy project requirements and larger teams. The demands on the brand of the Hamburg-based hidden champion had changed.
No matter how fantastic the interior concepts of the special joinery turn out, one thing remains unchanged for the traditional company to this day: To create art for the world with millimeter precision. No idea is too large. Which is why – as a proud new claim – it strengthens the company's identity. Clear edges and corners stand for millimeter-precise precision work. This dialectic is reflected in all elements of the redesigned brand - from typography, color scheme, and logo to the website's UX/UI.
Thank you
Without the endless trust of Samuel, Simon and their team, we would not have come this far: We say thank you for the infinite energy and perfectionism of Weichsel78. We also say thank you to the Red Dot team for the wonderful Brand Design Award for our work.
